Marketing Survey Results - 2011
(Revised 10/05/11 with additional replies.)
1. Which of the following involves most of your time and income?
writing books 33%;
writing consumer magazine articles 20%;
writing for business/individual clients 17%;
writing business magazine articles 12%;
writing for the Web 10%;
editing for business/individual clients 4%.
2. What type(s) of material do you write/edit?
write only nonfiction 35%;
write both fiction and nonfiction 32%;
edit only nonfiction 15%;
edit both fiction and nonfiction 11%;
write only fiction 7%;
edit only fiction - none.
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3. Which of the following have generated income for you during the past year or two?
previous editors or clients 25%;
following up on advice from articles or tips in writers newsletters, magazines, books 15%;
my own website or blog 13%;
referrals from other writers 12%;
magazine listings in directories, on the Web, or in newsletters/magazines 10%;
Web job postings 12%;
my bio listings/profiles posted on the Web 4%;
other 9%.
Note: On the FWR paper surveys, members had the opportunity to rank their answers in order of those yielding the most clients/income. Averaging those replies, ranking from highest yield:
#1: previous editors or clients;
#2: following up on advice;
#3: Web job postings and magazine listings;
#4 (tie) my own website or blog, and magazine listings.
4. If you have one or more books to promote/sell, which has generated more book sales?
having my book listed on Amazon and other Web book sites/pages 39%;
speaking engagements 21%;
being in my publisher's catalog 18%;
sending news releases and review copies 11%;
book store signings 7%;
radio or TV talk shows 4%.
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5. When you see a new magazine in your field(s) of experience, which has been most successful for you?
emailing queries suggesting specific ideas 35%;
mailing query letters suggesting specific ideas 24%
emailing a note of introduction and pointing to Web URLs where my articles are posted 22%
mailing a letter of introduction and clips 14%;
submitting completed article unsolicited 5%.
6. Do you have a Web presence for your editorial business or published book(s)?
Yes 78%;
No 22%.
7. If yes, which of the following do you have?
stand-alone website for my business 36%;
Facebook, Twitter, LinkedIn, or similar social media 23%;
bio listings/profiles on one or more websites other than social media 21%;
stand-alone website or page or blog for my book(s) 10%;
blog(s) for my editorial business 10%.
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8. If you have one or more stand-alone websites, who designed it?
I hired a professional Web designer 47%;
I designed it myself 32%;
I had a friend or family member design it 21%.
9. Which do you find most effective for marketing your website and/or blog(s)?
being active on Facebook, LinkedIn, Twitter, and other social media 54%;
optimizing my website and blog around keywords to draw in relevant traffic from search engines 46%.
10. How much of your editorial business time do you invest, on average, marketing your business, submitting queries/manuscripts, and promoting your books?
10 percent or less 36%;
25 to 50 percent 33%;
10 to 25 percent 23%;
more than half of my time 8%.
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